Noteoreous

The big media companies want to have their cake and eat it, too, when it comes to mobile video, and this, I think, will not go over well with consumers.

http://www.thepomoblog.com/archive/mobile-tv-is-a-minefield-for-everybody-involved/

http://rogerebert.suntimes.com/apps/pbcs.dll/article?AID=/20090304/REVIEWS/903049997

I can hardly wait for Watchmen to open. I am going to re-read the comic tonight.

I've been at Journalism that Matters "unconference" at Poynter Institute in St. Petersburg, Florida since Sunday, March 1st. Unlike some other styles of conferences or workshops, this one has been very attention and interaction heavy. There's been little time to sit around and blog about the conference, because I've been talking or working with people, non-stop. There is a big session in the morning, and then three sessions through the day, a wrap session, and then dinner.

Whew. There are a couple of entrepreneurs here, and I've seen a couple of useful sites -- Ameritocracy and Newsgarden -- which I think are still in beta, but will be public soon. Leigh Montgomery, research librarian from the Christian Science Monitor, showed some fascinating work the CSMonitor.com is doing. They are really using their archives effectively and they have a couple of wonderful multimedia projects.

The journalism educators who are here, are a good bunch. I've been on the go, from morning to night, and I am exhausted. No partying for me tonight. Tom Stites is talking about the Banyon project, but it is late...There are lots of interesting things to summarize...tomorrow.

Hello Linda,

Links from my blog about the townhall and its follow up (aftermath?)
http://biverson.com/?s=townhall

Interview with a couple of panelists before the event
http://communitymediaworkshop.org/podcast/?p=33

The "official" Chicago Journalism Townhall site
http://chijournalismtownhall.com/

Audio from Chicago Public radio (interesting comments on each page, too)
Part 1
http://www.chicagopublicradio.org/Content.aspx?audioID=32307
Part 2
http://www.chicagopublicradio.org/Content.aspx?audioID=32309

The Twitter feed from the conference (#cjth)
http://search.twitter.com/search.atom?q=%23cjth

Other links and reports about our event:
http://www.editorsweblog.org/newsrooms_and_journalism/2009/02/chicago_journalism_town_hall_meeting_of.php
http://www.suntimes.com/business/spirrison/1455598,CST-FIN-SPIRR02.article

Barbara Iverson
http://currentbuzz.org
http://chicagotalks.org
Columbia College Chicago

http://www.ameritocracy.com/
Porter -- founder and developer of Ameritocracy.
As one reads a story, one can see how others in the comm rated the statement, put comments, and find it elsewhere on the Net. Gives a histograph of ratings, so you see the range of opinions on the value of the story.

Users highlight phrases on a page, and his site will show all of the highlighted clips that are rated for accuracy or agreeability among the community. The two axes are accurate, and agreeability.

My battery is dying, so I am sending this, but this site REALLY merits consideration and I will use it and review it when I have a minute.


http://www.wickedlocal.com/somerville  Part of Gatehouse, lots of community contributors. Check this out.

I'm here at Jourrnalism that Matters at Poynter institute and one of the participants, Jannet Walsh, used Mindy's blog http://mindymcadams.com/tojou/ to figure out what camera to buy. She made a video of one of of the presenters here at JTMpoynter. Patricio is showing folks how to make documentary video in blogs. He has not figured out a business model. Here video was a bit pixelated on the huge screen, the sound was very good, and she added a soundtrack. Jannet was using the Canon PowerShot reco'd by Mindy and did exhort us to use Creative Commons for music, http://creativecommons.org/

Research budget at AP is about a million dollars for the ethnographic research. Interestingly enough, Kennedy says he never looked at Nokia's ethnographic studies that are similar to their work. Kennedy really believes in the value of ethnographic research. "Even people who you don't think want news, do." He cites the woman who wanted infrastructure information after the Minn bridge collapse.

People will get engaged again because they will be able to get what they want, when they want it.

About millenials
http://www.futuremajority.com/node/3290

AP Study http://www.ap.org/newmodel.pdf

If you haven't read the ethnographic study, take a minute to look at it. It has a very long section that explains ethnographic research. As a side note, I thought it was strange that the AP felt it had to explain what ethnographic research is, at such an elementary level. To me, understanding ethnographic research is a basic thing. I was surprised that they would think they have to explain or justify using ethnographic research.

"Looking for new engagement models," not new interruption models.

AP changed the way they file stories. This was a big deal, because for 150 yrs they started with the newspaper story as the unit of interest. Here is a story about this effort from Jan. 2008 http://www.journalism.co.uk/2/articles/531678.php.
 NOW:
1. File a Headline
2. File a present tense short (200) version of the story
3. File a longer treatment story that might go to web (1000 word story with full treatment)

This is the model I've been suggesting. You'd give away 1 and 2, and charge differentially for Step 3 story.
Jim thinks you'd need a general agreement in the industry to make this work. He is talking about a "generalized passport" you pay for to allow people to view archives, photos, etc.

Their project this year is developing steps 4,5 and 6. What kinds of text do you write to create 4, 5, and 6 level stories. He even talked about text you would pull out of video and sold.

Next big step is metadata. Every piece of text goes through its categorizing system-- they do this for images, video, and text passages. They gave discounts to use the meta data they came up with. This is their implementation of the an ontology for news insdustry. It is working for them. They are selling ads on the AP iPhone version. CPM is $25.

He says, "I can't overemphasize mechanics" as the key to this way of making this model work. This is showing the mindshift where the news orgs are realizing that advertising is not going to support the whole cost of content production.

Kennedy predicted that there may be an agreement this year in the industry on a metadata standard for the news industry. "There is a moment right now where a critical mass may come together" around this, possibly even globally. He says that you have to get the search engines (e.g distribution points), facebook, etc. to distribute the passports he talked about. He acknowledges that there are other possible outcomes, but this one is the one AP is banking on. Time spent on a site isn't changing, but the time people spend online is. If you have to pay at every site, of course you will stop browsing.

"We've lost the ability to package our content and we have to get it back."

http://twitterfall.com/
I'm following the JTM Poynter conference, and so can you, at #jtmpoynter. Email questions to me as well at drbarb.

Here are some slides of the panelists http://audio.wbez.org/amp/2009/02/amp_amp_20090222-ChicagoJournalismTownHall-Part2.mp3.mp3
Barbara K. Iverson
http://chicagotalks.org
http://currentbuzz.org